How does your product use or challenge conventions and how does it represent social groups or issues?
My movie trailer will use conventional marketing strategies in order to successfully promote my content. Using trailer conventions such as exciting or suspenseful music can intrigue a viewer. Using quick scenes and clips can create interest for an audience member to want to see more. Through sounds and camera shots I will conventionally create my movie trailer to be as effective as possible. My movie trailer will be one that can appeal to people of all social groups. In the short preview I have to use, I will convey to an audience the story and message of my future film. I will research how different marketing techniques are used in the film industry for different demographics, and I will utilize all of them and showcase the differences that exist to reveal these divisive issues. I mainly focused on the female demographic and how certain music and characters will appeal to them.
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Ratched The Queen's Gambit Little Fires Everywhere Above are my 9 frame analyses for the shows Ratched, The Queen's Gambit, and Little Fires Everywhere. I have recently/am currently watching these three shows and decided to do these for my analysis since they all share similar themes. Framed stills can tell a lot about a production, especially the mood and tone of the show. As pointed out above, all three of these film openings have suspenseful music that assist with the revelation of the shows' genre. From both the music and editing of these openings, it is clear that the genre of these shows is drama. In the Ratched film opening, the camerawork is also utilized in showcasing the films theme and mood. What's most effective in these film openings, though, seem to be the mis-en-scene. The objects and scenery of these beginning stills are what then viewers first notice. Having the hospital, the moving squares, and the burning objects, all be shown while the opening credits are played, give the reader an idea of what the show will be about. I will be sure to use these elements and techniques in my movie trailer.
When making either a movie poster or a magazine cover it's important to include either a table of contents or an intro/credit slide in order to help the viewer understand the content better. For my future magazine cover/movie intro I will need a contents part to make my project more presentable. For me, simplicity and clarity are very important. That's why I decided to choose these three as my examples. What I love about the one in the middle is that it can be easily used for a film, describing the characters and actors playing them including pictures. The other two examples on the sides I liked because they are both neat and visually pleasing.
Attention: What will initially grab viewers’ attention is the coloring. With everything being in black and white except for the girl, this will grab their attention.
Iconography: Based on the scenery of the buildings and the clothes that they are wearing, you can infer that this is going to be about careers in the city and some sort of conflict between the woman versus the men. Interest: With the woman placed in the center and the men in black and white surrounding her, this could interest viewers and help predict what the movie will be about. Appeal: Viewers who already are of aware and fans of the filmmaker’s work will probably already know about the film. Adding the filmmakers name to the poster can draw in viewers who like their work. Style: The style of this poster is all in the color. It is a very simple yet structured image but adds a lot of dimension and story potential when added the different color schemes to the characters. Lasting Appeal: Since the poster is moderately simple in design and coloring, this will be an easy poster to alter when used for DVD covers. Recognizability: This poster is not a sequel, however, this poster concept could be replicated and slightly altered if made into a sequel and would be very recognizable and related to this original film. My write up:
Camerawork: The camerawork is very well done in this scene. Specifically, close upper body shots of the husband and wife are shown back and forth during the argument. There are also several close ups including that of the hammer which foreshadows the scene. There are many different angles shown of the husband preparing for the guy to arrive which are very affective in showing the anxiety and anticipation of his character. Sound: The sound is very affective in this scene. When the husband first strikes the wife, as sad and melancholy sound is played, but after the second strike, an intense and faster pace music begins to play as well as the expression on the husbands face. This changes the tone of the scene. Mise-en-scène: Certain props and sets of the scene definitely helped set the mood for the scene. The single light source in the basement creates an ominous scene and foreshadows a dark event. And the bandage on the husbands nose helps showcase his personality and how the wife sees him. Editing: An up-close shot of the hammer is edited into the scene before the argument escalates. This infers that the hammer might be used during the confrontation. There is also a lot of low lighting which helps set the tone of the scene. Example write up: 9607_Example_Candidate_Responses_Paper_2_(for_examination_from_2018).pdf Compare and Contrast: In both my write up and the example write up, we highlight similar techniques used in mise-en-scène. We both discuss how the low lighting of the scene creates a dark and ominous tone. However in the other categories, we discuss different examples. For camera work, the example write up discussed how the camerawork zoomed into the washing machine and other props. While in my write up, I discussed the camerawork of the two characters while they were arguing. For sound, the example write up focused on the loud noises from the washing machine and other sounds in the scene. Instead I focused on the music and how it changed throughout the scene. And lastly, for editing, the example talks about the pace and transitions throughout the scene, while I focused on the editing of different shots, specifically of the hammer. Intertextuality is when one text makes a reference to another text either directly or indirectly. There are three types of intertextuality: obligatory, optional, and accidental.
Obligatory - when the writer deliberately invokes a comparison or association between two or more texts. Optional - when it is possible to find a connection between multiple texts, or there could be no connection at all. Accidental - when readers often connect a text with another text without there being any tangible anchor-point within the original text. Some examples of intertextuality can be found in Ariana Grande's music video for her song thank u, next. She references popular female comedy coming-of-age movies including Mean Girls, Legally Blonde, and Bring It On. Big Little Lies is one of my favorite T.V. shows. However, I would not have even considered watching it if it wasn't for its trailer. When making a movie or T.V. trailer, there's a lot that filmmakers must consider. Artists and filmmakers use semiotics to draw in audiences. Semiotics is simply the study of the interpretation of signs and symbols. Literary theorist and philosopher Roland Barthes theorizes about signs, codes, and meaning; ideology and hegemony are ways in which desire, happiness, and satisfaction are entwined with material consumption. Visual Elements - Certain visual elements in this trailer help the audience interpret the mood and tone of the story. It also help hint at what the story is going to be about and different events may occur in the film. For example, in the Big Little Lies trailer, scenes were showed with glass shattering, cops cars, and other intense visuals. This can help the audience understand that this show will have an intense plot. Linguistic Elements - The title Big Little Lies says a lot about the show already. The contradicting oxymoron "big little" already insinuates that there will be tension and conflict within the series. "Lies" also implies that there will be deception and controversy in the film. Lifestyle - With fictional film, nothing is being offered to the audience besides entertainment. However, the attraction of the series stems from the relatability to the characters as the story is about the lives of mothers in a wealthy town. Representation - In this trailer specifically, the characters are shown going through difficulty and different intense scenes. Without giving away anything, this trailer entices the audience with these characters and their anticipated stories. Audience - The audience being targeted is anyone who is a fan of thrilling film. Mystery and intense realistic fiction fans will probably be the most attracted to this show. Mothers will also be attracted this show as it shows the chaotic stories of many mothers. Rhetoric - When it comes to film, the main purpose is usually to entertain. But films also offer an escape. A different universe that audiences can get lost in. The purpose of this trailer is to engage audiences to continue watching the show. |
AuthorCarlie Nussbaum is a high school senior and an aspiring film major. She has enjoyed what she has learned throughout this Media Studies course and can't wait to learn more. |